How to affect WhatsApp new policies for Europeans?

Sasindu Vinesh
3 min readJan 24, 2021
How to affect WhatsApp new policies for Europeans?

Have you any ideas about WhatsApp new policies?

Let me explain in brief. WhatsApp is now going to reserve the right to share data it gathers about you with the wider Facebook network, which includes Instagram, regardless of whether you have accounts or profiles there. Most of the policy, which is about monetizing WhatsApp, is broadly in line with what came before and notes that “WhatsApp receives information from, and shares information with, the other Facebook Companies.

We may use the data we collect from them to help run and market services, and they may use the information we share with them. The choice to share data with Facebook was made available in 2016 for long-time users, but it was just that: voluntary and temporary. From Feb. 8, it was to become obligatory for all, but the organisation postponed it to May 15 while further describing the changes.

If we wonder why they take our data, as the answer is?

It says it needs to operate and develop its services, more generally, nearly all of Facebook’s $21.5 billion in revenue produced in the third quarter of 2020 came from advertising, and WhatsApp does not have any more accurately. The business needs to be able to deliver more tailored advertising to individuals on Facebook and Instagram by also knowing their usage traditions on WhatsApp, and let businesses revenue payments in WhatsApp for items that, for example, were clicked on in Instagram ads.

Let’s see whether these new policies the same globally or not. I could say the answer is NO. This is because in contrast with the rest of the world, there is a difference in the text for Europe. For example, in the United States, WhatsApp specifically states that it wants to encourage users to start linking their Facebook Pay account “to pay for things on WhatsApp,” and allow them to chat with friends on other Facebook items, such as Portal, “by connecting your WhatsApp account.” This text does not appear in the version applicable to Europe.

There was initial doubt as to how much the expanded data sharing would affect the EU.

So, why would Europe be being treated differently?

If we take one by one, the first one is in 2016, European data protection authorities, empowered under the strict privacy laws of the European Union to fine companies up to 4% of global annual sales if they violate the rules of the bloc, raised “serious concerns” about the sharing of WhatsApp user data. And the other one is EU antitrust authorities charged Facebook EUR 110 million ($133 million) in 2017 for misleading regulators during 2014 investigation of its purchase of WhatsApp but stopped short of removing the merger approval. During the investigation, Facebook told EU regulators that it was theoretically difficult to merge WhatsApp data with its other services.

However, in the European edition of the update sheet, these new changes do not appear. Facebook later announced that it would not stick to the rules in the EU, the EEA, or the United Kingdom. “To avoid any doubt, it is still the case that WhatsApp does not share WhatsApp user data with Facebook in the European region for the purpose of using this data to improve its products or advertisements on Facebook,” A Facebook spokesperson reported. Facebook has clarified that, because of its ongoing agreements with European Data Protection organisations, it does not use WhatsApp data for this reason.

As such, WhatsApp is popular with users who are concerned with how their private data is handled by businesses.

Elon Musk took to Twitter, on the back of the latest privacy policy, to recommend that people use Signal, the alternative messenger app.

Like WhatsApp, to secure users’ messages, Signal uses end-to-end encryption and is owned by the non-profit Signal Foundation. With Musk’s backing, Signal Tweeted that due to the number of potential users seeking to access the messenger, new subscriptions to the service will be postponed.

Over the past few years, Facebook has been at the forefront of numerous data issues. The transfer of data from the EU to the US through Facebook was the catalyst behind the two Scherms cases, which invalidated the previous Safe Harbour and Privacy Shield legal frameworks.

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